The Irony of Social Media

One thing people like about social media is the instant gratification. You post something and soon afterward people like the post, share it, etc. As a result, people start to see it as a world of immediate results.

But building a solid following takes time. I am not talking about followers who thoughtlessly fill up their newsfeed with anything and everything. Those people are easy to accumulate. I am talking about genuine fans, people who will spend money on you.

Many people in social media are obsessed with speed. But if you want to really build something, that is going to take persistence and patience.