It Started With A Conversation About Music

​In 2011 I interviewed Huey Lewis over the phone. At the end of the call, I pointed out that the band was not doing much with social media. I said I could help with that. Huey said, “I like what you’re saying.” He suggested we talk about it more in person at their upcoming concert.

I never showed them a pitch deck. There were no charts and graphs. I never used the terms “optimizing,” “incentivize,” or “projecting authenticity.” I did not promise viral videos. My specialties were and still are interviews and text content. 

We talked about music. 

Almost 13 years later I am still working with the band. And because of them, I am helping to promote a Broadway musical.