Effort

Often times developing social media content is creating order out of disorder. It is conveying or encapsulating emotions, thoughts, ideas into something not only coherent, but bite-sized. And mining those nuggets that make for good content can be messy, time-consuming work. Some people get disillusioned when the 10 minutes they spent stamping out cookie-cutter memes didn't yield much interest or engagement. Sorry. Good content takes more effort. - Cris