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From my interviews with Bill Gibson of clients Huey Lewis & The News - "I realized at a pretty young age why I was placed here on the Earth. It was because I had a talent that could take people's minds off of their problems. If only for one or two hours, whatever it takes to play a record or see a show, it takes their minds off of their daily struggles. I saw early on that that is a really valuable commodity."  "As I started messing around with the bass, it very quickly became my primary voice. I just found myself at home with it. Not only in what it does sonically or in its role in the band, but just the way it felt in my hands, the way my fingers laid on it… I felt really at home with it." - Luis Espaillat, bassist for Trace Adkins -- from episode 4 of the Bands To Fans podcast  "When I am writing music at home, I will plug my guitar into the system and open up Pro Tools or GarageBand. I've got a session set up where it's nothing but drum beats that I favor. I'll pick a drum beat at random and whatever comes out of my brain or fingers at that point, I'll just record it. Or I'll move on to another drum beat, one that might be more mood-bending, and I'll just go with that." - John Thomas Griffith of Cowboy Mouth -- from episode 5 of the Bands To Fans podcast  "So far four drummers have been inducted into the Rock And Roll Hall Of Fame in the 'Sidemen' category: Hal Blaine, Earl Palmer, Benny Benjamin, and DJ Fontana. Who do you think should be next?" Rich Redmond - Probably Kenny Aronoff. No one has recorded more in that category. Jeff Porcaro would be another contender. 
Most of my work revolves around the least sexy aspect of online content: Text. But, when done right, I think that can be just as impactful as video and photos. In fact, I think a well-phrased bit of text resonates more with people than most of the video and photos out there. - Cris
I have never bought a band's album or hired a consultant because of a picture they posted of their breakfast burrito. If you really want to post that kind of material, you can. I just don't think you should post stuff like that and then complain that no one is hiring you or that people are not coming to your shows. - Cris
Your micro content will lead people to your macro content. Giving people a taste of who you are and what you are about can convince people to invest more time in you.
Short posts on social media and a blog might not seem like much, but they are how most people will take an initial chance on you. - Cris When I saw the Rolling Stones in 1989, their concert kicked off with a huge pyrotechnics explosion. After that, they launched into the song "Start Me Up".
The explosion grabbed your attention, but the performance of that classic rock song was the payoff, the real value. Most people's content on their website and social media is the explosion without the song afterward. They have a lot of bells and whistles to grab your attention, but it is followed by either silence or some guy half-heartedly blowing on a kazoo. I help my clients create the song that is the real payoff, the content that makes people glad they looked this way. - Cris |
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June 2024
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