I have found that rough video snippets can be just as interesting to fans as full length, polished ones. I posted this to the Cowboy Mouth Facebook page last night. It is just 26 seconds and was taken with an iPhone, but it is already getting a great reaction. Some things to keep in mind... (1) the video can't be too rough. If the camera is shaking or the audio is completely unintelligible, people won't watch. (2) You need to choose a good snippet. However, what constitutes "good" will be different for everyone. It depends on the band / business, what fans love about them, etc. This clip works because it captures one of the Cowboy Mouth concert traditions. Audience members bring red, plastic spoons to the shows. (I've heard local Dairy Queens get a surge in traffic before a concert.) And when the band gets to that one point in the song "Everybody Loves Jill"... If you can hire a professional photographer, you should. The results they get are amazing and will make your social media content look much better.
However, even amateur photographers like myself can take photos of value by capturing those moments that most fans are not privy to. For instance, here is a shot I took yesterday at the sound check for clients Cowboy Mouth. It is not as exciting as photos from the concert, but I think it is a cool, contemplative moment that most people don't get to see. At some point you need to be brave and post original content. I see so many musicians who just post other people's content on their own pages because they think that is the short cut to success.
Yet if you went to these same musicians and told them they should give up on their own material and just become a Taylor Swift cover band, they would be insulted. But really, that is what they are doing with their social media. Actually, they are not even doing that much. Cover bands at least play instruments. These people are doing shows where they connect their phone to some speakers and play Taylor Swift songs on shuffle. Then they wonder why they can't sell tickets to their concerts. - Cris |
Archives
June 2024
|