A Gradual Ascent

​Aim for quality with your content and let the stats fall where they may. 

Many people become obsessed with the numbers. They look for agencies and consultants who can deliver great numbers every time, no matter how they get them. That mentality is what led people to invest in Enron and with Bernie Madoff.

Play the long game. Create content that will earn you fans for the long haul. It will probably be a gradual ascent, but it will be more solid. 

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