Those stories tend to be interesting and endearing. They can even add some humanity to a corporate image, helping people to see you as… well… people. Suddenly you are not just another band or just another business. You are real people with ideas, dreams, and heart.
And it does not have to be some grand tale, where one of you pulled a magic sword from a stone. It is just as impressive to find out that something that has been building for years started by one person saying to a friend, "What if we…?"