It is like back in the days when we would watch TV commercials because… well… we had to. There were plain, straightforward commercials, but if the product was something I liked or could use, I followed up. There were also clever, exciting commercials for things I had no interest in. I would think, "That was a really entertaining commercial. But that beverage still just looks like carbonated urine."
It is the same with social media. There have been simple posts of just text that really resonated with me. And there have been posts that were movie-quality video extravaganzas that I left after 3 seconds.